70) Purpose -- Part 2 -- Why the Environmental Movement has Failed (so far) -- Act III: Full Circle

70) Purpose -- Part 2 -- Why the Environmental Movement has Failed (so far) -- Act III: Full Circle

My message is, I love you. I believe in your good hearts. I honour the sacrifices of your visionaries. I weep with you as ecosystems fall apart. The Amazon burns. The Arctic melts. The Great Barrier reef disintegrates. The oceans become a graveyard. Forests turn into grasslands, and grasslands into deserts. Bird song turns into the white noise of traffic. The buzzing and clicking and colourful vibrancy of insect life turns into the empty whisper of barren spaces.

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69) Purpose -- Part 2 -- Why the Environmental Movement has Failed (so far) -- Act II: Change or Die

69) Purpose -- Part 2 -- Why the Environmental Movement has Failed (so far) -- Act II: Change or Die

“Change or die” does not work. It convinces basically nobody. Changes almost no behaviours. It’s like being attacked by an enemy. You don’t open your doors to them and welcome them into your home. You barricade your door, dig trenches, lock and load.

This is one of the biggest reasons the “environmental movement” has largely failed. And it’s why it will likely continue to fail. Unless it changes its strategies.

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68) Purpose -- Part 2 -- Why the Environmental Movement has Failed (so far) -- Act I:  Me & You

68) Purpose -- Part 2 -- Why the Environmental Movement has Failed (so far) -- Act I: Me & You

I love you.

You might be thinking….”Really? That’s creepy.”
Or you might be thinking….”Really? We’ve never even met!”
Or you might be thinking…..”Why, what’d you have in mind?”
Or you might be thinking…..”Huh? I thought this was about why the environmental movement has failed.”

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